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Sip Secretly


Lyre’s Non-Alcoholic Spirits 

(Spec Work)

When people decide to not drink for a night, or forever, they are constantly pressured to justify their decision which can make for some awkward conversations.

Lyre’s allows you to enjoy yourself without explaining yourself.

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OOH 




The Secret Sip Speakeasy 


We are going to place a secret temperature-reactive QR code on bottles. Once chilled, users can scan it to enter the secret speakeasy on Instagram Live Rooms every weekend.





Interactive Banner Ad 


It's hard to tell Lyre's from the "real" thing. For those who can figure it out, the first round will be on us.





Copywriter: Mark Moran 
Art Director: Dylan Brackett