Harsh Looqs
Uniqlo
(Spec Work)
What do you do when your store has a recycling program that no one participates in, and only 13% of all shoes and clothes thrown away in the US each year are recycled?
You create a clothing line made to withstand a future of harsh weather conditions, only available to those who recycle their clothes, so they can be prepared.
*Won Best Concept of Quarter - Chicago Portfolio School 2022*
From the webpage, shoppers learn how to recycle their clothes and access the line.
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You create a clothing line made to withstand a future of harsh weather conditions, only available to those who recycle their clothes, so they can be prepared.
*Won Best Concept of Quarter - Chicago Portfolio School 2022*
OOH
Print
The Countdown to the Harsh Looqs drop.
Social
Announcing the line on social, we’re going to let scrollers know there is a harsh future ahead of them.
After shoppers participate in Uniqlo’s recycling program they’ll receive confirmation codes giving them access to the line.
Copywriter: Mark Moran
Art Director: Katherine Bald
Art Director: Katherine Bald