Flex Your Vote
The Body Shop
(Produced Work)
One of the main reasons young people don’t vote is because they don’t see themselves represented in politics. When the average age of world leaders is 62, it’s easy for them to ask, “What’s the point?”
They needed a point. As part of the UN’s “Be Seen. Be Heard.” initiative, The Body Shop showed young people they have the potential to make Congress look more like them, litearlly, by flexing their votes.
In-Store
The Body Shop keeps their activist roots strong with Activation Stations in every store. All North American stations told shoppers to flex their votes with QR codes driving to voter registration. 
Social
The Flex Your Power Pack Extension
A pack of change-making products for change-making people.
Anthem Video
The campaign reached 42+ million voters and registered 37,000 new voters in an election that changed congress. Also, the U.N. retweeted our work which I count as a win.
Agency: Odysseus Arms
Head of Art: Libby Brockhoff / Head of Copy: Franklin Tipton
ACD: Jeff Kwiatek / Producer: Shirley Liang
Senior Copywriter: Jim Nelson
Copywriter: Mark Moran / Art Director: Jasmine Do