Flex Your Vote
The Body Shop
(Produced Work)
We pinpointed that one of the main reasons young people don’t vote is because they don’t see themselves represented in politics. When the average age of world leaders is 62, what’s the point?
We gave them a point. As part of the UN’s “Be Seen. Be Heard.” initiative, The Body Shop showed young people they have the potential to make Congress look more like them, litearlly, by flexing their votes.
The campaign registered 37,000 voters and 42M+ Americans were reached in an election that changed congress. Also, the U.N. retweeted our work. Thank you United Nations social media intern.
Press
Beauty Matter, Seventeen Magazine, The United Nations
In-Store
The Body Shop keeps their activist roots strong with Activation Stations in every store. All North American stations told shoppers to flex their votes with QR codes driving to voter registration. 
Social
The Flex Your Power Pack Extension
A pack of change-making products for change-making people.
Anthem Video
Agency: Odysseus Arms
Head of Art: Libby Brockhoff / Head of Copy: Franklin Tipton
ACD: Jeff Kwiatek / Producer: Shirley Liang
Senior Copywriter: Jim Nelson
Copywriter: Mark Moran / Art Director: Jasmine Do
Head of Art: Libby Brockhoff / Head of Copy: Franklin Tipton
ACD: Jeff Kwiatek / Producer: Shirley Liang
Senior Copywriter: Jim Nelson
Copywriter: Mark Moran / Art Director: Jasmine Do